Friday, 17 October 2014

My Target Audience

Define demographic data:

It is statistical data about the characteristics of a population such as the gender, age and income.

Define Psychographic information:

It is information about a person's personality, values and lifestyle.

Set up an online survey on SurveyMonkey

-Types of Questions:

-Demographic questions
  Ask 10 friends/family/students that like the type of music my magazine is about.
  Using SurveyMonkey
  1. Male/Female
  2. Age
  3. Occupation
   -Professional (anything that requires a degree)
   -Students
   -School Age
   -Skilled (something using specific skills-plumber etc)
   -Manual (cleaner/factory/docks, manual type of job)
   -Unemployed
  4. Income
   -£0-10k
   -£10k-£15k
   -£15k-£20k
   -£20k-£25k
   -£25k+

-Pyschographic Questions
  1. Name your favourite artist.
  2. How do you consume music?
   -listen to radio, buy CD's twice a month, subscribe to an online provider (spotify), buy music off itunes, illegally, see a live band more than twice a year?
  3. What are your favourite brands?
  4. How often do you read about music online?
   -once a week, once a month, everyday, never
  5. How much would you pay for a (weekly/monthly) magazine


Survey Website Link:

https://www.surveymonkey.com/s/CKZWKL6
  

Thursday, 16 October 2014

E-mail to magazine


It was difficult to research my chosen magazine so I emailed the company to find out more information.

Despite emailing them I did not receive a response meaning I had to base the target audience on what I had learnt about the genre and was unable to know more details about the company itself who produce the magazine.

Tuesday, 14 October 2014

LIIAR Analysis - Country Music People



Conventions
  • Masthead
  • Price
  • Date
  • Smaller Features
  • Main Feature
  • Footer
  • Barcode
  • Long Shot Image
Language

This magazine uses the colours yellow, white, black and grey for the front cover, the guitar is lit up the most so the brown and yellow colours stand out from the black clothing. The contents page uses grey and white colours again but it also uses the colour red, this is to make the articles stand out so they are easy to see separate to text explaining them. The double page spread uses the colour black for the type so it stands out against the white page, also one of the quotes on the double page spread is larger and in red again so it keeps the same colour scheme throughout, by placing the quote in red it draws the reader's eye to it so they immediately see what the magazine creators thought was the most interesting/important part of the article.

Most of the images are taken outside and the background for two of the photos includes a lake and forest, this is to show the genre and ensure it is clear for the audience as nature is one of the conventions of country. The colours black and white are also used for the model's costume in each image which also keeps a colour scheme throughout the images as well as through the magazine itself.
The image on the cover is a long shot with the text aligned down the left side of the image so it is not covering the model, the text is also aligned so when it is on a shelf the articles are clearly visible. On the contents page, there are five different images of each cover story's double page spread which allows people to see the artists within the magazine at a quick glance. On the main features double page spread the images are medium close-ups.

The typography used is curved lettering on the front cover and for the contents page, on the contents page a more formal lettering style is used for the subheading of each column, on the double page spread a smaller sized type, that is the same lettering style as the subheadings on the contents page is used for the article and a sharper lettering style is used for the title of the article.

Institution 

The magazine is published by KICKIN' CUTS LIMITED on the last Thursday of every month. I am unable to find out more about this company as I did not receive a reply from the company therefore I am unable to discuss this institution further.

Ideology 

It shows that it's a country music magazine by the title as it is 'Country Music People' and it is easily recognizable by the image as it uses a prop of a guitar and the costume uses boots and a typical country hat which are signs of the country genre. The footer also shows it is country as it says 'from Austin to Nashville and beyond' and Austin and Nashville are typical places where country music artists are from in America. Another way it shows the ideology of the magazine is country music is through the background of the images which are generally of nature which supports the natural aspect of country which is generally related to it.

Audience 

Each issue of this magazine can be seen as aiming at a different audience, the issue I have chosen is primarily aimed at men as the colours are not stereotypical 'girly' colours, also the prop is a guitar and it is mainly seen as males whom play the guitar specifically an electric one rather than an acoustic guitar which is scene as more gender neutral, however the yellow and white colours of the text opposes this as these are also seen as gender neutral colours. The red used for the type on the contents page also suggests that the magazine is aimed for males. However in previous issues such as the issue published in July 2014 which featured the well known country singer, Dolly Parton on the cover, the type was in pink which is a colour that is used when a magazine is aimed at females, therefore this magazine could be seen as gender neutral as the issues that have been published since 2010 when the magazine was first published have featured a variety of different artists both Male and Female. The magazine is set out quite formally so it is aimed at more middle aged people rather than teenagers, this is likely because the genre is listened to by older people rather than younger due to the style of the music.

Representation

The magazine represents country artists using stereotypes of country clothing such as a 'cowboy' hat, a black shirt and jeans, these signify the country genre as they are reconisable signs for an audience meaning they can easily tell the genre of the magazine. It also includes a prop of a guitar which is typical of country music, although one is an electric guitar, this is not typical of country music but in a later image on his double page spread we see him with an acoustic guitar which is a sign of the country music genre. He also wears sunglasses in each image.




Wednesday, 8 October 2014

Current Magazines Within My Genre

I have looked at magazines within my genre to create inspiration from my own, I have looked at different copies of the same magazine to see how they change with each issue, for example the country weekly magazine's masthead changes colour with each issue I have looked at, depending on the artist's look.




Friday, 3 October 2014

Music Magazine Genre - Mood Board

I have decided to do country for my magazine genre as I believe it will pose a challenge and it is a genre of music I prefer compared to a genre like pop.

Thursday, 2 October 2014

Music Genre Images

I looked at images of a variety of genres so I could understand more about the convetnions of each genre.
Indie



From this I can see a specific hairstyle and clothing choice for people who enjoy indie music as well as indie artists, I also know that many indie artists release music on records as well as using a guitar within their music.

Rock












From this image I can tell the stereotypical clothing type as well as the use of electronic instruments therefore if I were to choose this genre I would know the types of instruments needed to correctly show the genre.

RnB






















From this image I can see the typical clothing choices of a male RnB singer which would easily signify the genre should I choose to make my magazine in this genre

Dance


From this image I see that there is no paticular clothing choice from this style of music however I can tell that it is a very colourful images so if I chose to do this genre I would make sure the picture I take for my magazine involves a variety of colours.

Classical


From this image I can see that the typical clothing is an evening gown and that I would need some form of classical instrument should I choose this genre.

Folk

















From this image I can see that the folk genre is much different than the other genres, and the instruments would be harder to access should I choose this genre.


Pop

From this image I can see the typical poses and clothing of a girl group in the pop genre.

Music Magazine Brief

The front page, contents and double page spread of a new music magazine. All images and texts must be original, produced by you - minimum of four images.