It is statistical data about the characteristics of a population such as the gender, age and income.
Define Psychographic information:
It is information about a person's personality, values and lifestyle.
It is information about a person's personality, values and lifestyle.
Set up an online survey on SurveyMonkey
-Types of Questions:
-Demographic questions
Ask 10 friends/family/students that like the type of music my magazine is about.
Using SurveyMonkey
1. Male/Female
2. Age
3. Occupation
-Professional (anything that requires a degree)
-Students
-School Age
-Skilled (something using specific skills-plumber etc)
-Manual (cleaner/factory/docks, manual type of job)
-Unemployed
4. Income
-£0-10k
-£10k-£15k
-£15k-£20k
-£20k-£25k
-£25k+
-Pyschographic Questions
1. Name your favourite artist.
2. How do you consume music?
-listen to radio, buy CD's twice a month, subscribe to an online provider (spotify), buy music off itunes, illegally, see a live band more than twice a year?
3. What are your favourite brands?
4. How often do you read about music online?
-once a week, once a month, everyday, never
5. How much would you pay for a (weekly/monthly) magazine
Survey Website Link:
https://www.surveymonkey.com/s/CKZWKL6
Survey Website Link:
https://www.surveymonkey.com/s/CKZWKL6
